Get Competitive Insights.
Differentiate plans from the competition. Identify and include features which competing plans are not focused upon but which would still give a boost to the plan's appeal in the market and enable growth.
Analyze and target customer segments which are underserved by competing plans. Generate a grid of competing plans with their least performing customer segments. Identify potential customer segments for targeting.
Analyze and target customer segments which are underserved by competing plans. Generate a grid of competing plans with their least performing customer segments. Identify potential customer segments for targeting.
Target competition's weak spots.
Offer Differentiated Plans
Identify features which might be growth drivers but are not included in competing plans. Differentiate offerings in the market.
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Analyze competing plans for hundreds of features and benefits.
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Identify missing potential growth drivers.
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Include missing growth drivers to offer differentiated and well-positioned plans.
Target underserved customer segments
Analyze competition's targeting to identify gaps in their customer segmentation. Focus plan design and marketing on these underserved groups.
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Conduct customer segment impact analysis for competing plans.
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Identify segments with low or negative impact.
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Target offerings to better serve these underserved customer segments.
